Rubbermaid has a great content marketing post this week on Organizing Baking and Snacking Supplies that: Grabs readers’ attention by providing solutions to a common problem. Inspires readers with verbal and visual examples. Makes readers (me included) want to go out and buy their stuff. The article leads with a specific organizing problem – [...]
Make blog post content rich with layers
Follow The AP Stylebook: Use periods in bulleted lists.
Make bulleted lists easy to read
Guests blog posts are great because they add another layer of expertise and perspective to your blog. They offer variety and make your site more diverse. So, I’m all for clients accepting posts from other writers, but only if they are the right kind. The most ideal guest post comes from a professional peer who [...]
Check links for accuracy, credibility
How to Write Fast Posts: The Product Review
What’s a blog editor, and why would I want one?